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Man standing against a white wall pulling off his grey sweatshirt, wearing dark denim jeans and black shoes.

Levi's "Back At It" 2024 Ad Campaign 2024

About

Black and white editorial photograph for the Levi's "Back At It" 2024 ad campaign, photographed by Mel Bles. The image captures a man standing against a plain white wall while pulling a grey sweatshirt over his head, revealing a torso tattoo. He wears dark denim jeans with a belt and black shoes. The composition emphasizes raw movement and natural styling with high-contrast lighting.

Brand

Levi's

Project

Levi's "Back At It" 2024 Ad Campaign 2024

Keywords

man pulling off sweatshirtman taking off shirtman in dark denim jeansdark denim jeansgrey sweatshirtblack shoesman removing sweatshirt

Credits

Mel Bles
Photographer
Kesewa Aboah
Talent
Matthew Jamal
Talent
Zinnia Kumar & Denny Pham
Talent
Tamara Mcnaughton
Hair

Styles

EditorialVerticalMonochromeClean

Techniques

Analogue / film

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign
Editorial
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