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  • ·Levis Back At It campaign editorial by Mel Bles
BrandLevi's
Project"Back At It" 2024 Ad Campaign
Man standing against a white wall pulling off his grey sweatshirt, wearing dark denim jeans and black shoes.

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

man pulling off sweatshirtman taking off shirtman in dark denim jeansdark denim jeansgrey sweatshirtblack shoesman removing sweatshirt

Description

Black and white editorial photograph for the Levi's "Back At It" 2024 ad campaign, photographed by Mel Bles. The image captures a man standing against a plain white wall while pulling a grey sweatshirt over his head, revealing a torso tattoo. He wears dark denim jeans with a belt and black shoes. The composition emphasizes raw movement and natural styling with high-contrast lighting.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Jet Black (50%)
Charcoal (50%)

Background

White Seamless

Context

Advertising Campaign, Editorial