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Short-haired woman wearing a light blue denim jacket and jeans against a plywood background for Levi's

Levi's "Back At It" 2024 Ad Campaign 2024

About

Levi's Back At It 2024 ad campaign portrait features a woman with short dark hair wearing a light blue denim jacket and matching jeans. The model gazes forward with a neutral expression in a slightly low-angle composition. The background consists of industrial plywood panels and structural elements under natural lighting. The color palette centers on light denim blues and warm neutral wood tones. Mel Bles photographed the campaign with hair by Tamara Mcnaughton and makeup by Emi Kaneko.

Brand

Levi's

Project

Levi's "Back At It" 2024 Ad Campaign 2024

Keywords

woman in denim jacketdenim jacketwomanlevis denim jacketshort hair womanblue jeans

Credits

Mel Bles
Photographer
Kesewa Aboah
Talent
Matthew Jamal
Talent
Zinnia Kumar & Denny Pham
Talent
Tamara Mcnaughton
Hair

Styles

VerticalCommercialEarthyClean

Techniques

Natural light

Industries

High Street Fashion

Background

Metal Texture

Context

Advertising Campaign
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