Levi's "Back At It" 2024 Ad Campaign 2024

Description

Levi's Back At It 2024 ad campaign portrait features a woman with short dark hair wearing a light blue denim jacket and matching jeans. The model gazes forward with a neutral expression in a slightly low-angle composition. The background consists of industrial plywood panels and structural elements under natural lighting. The color palette centers on light denim blues and warm neutral wood tones. Mel Bles photographed the campaign with hair by Tamara Mcnaughton and makeup by Emi Kaneko.

Style

Vertical, Commercial, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Metal Texture

Context

Advertising Campaign