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  • ·Levis Back At It Campaign Portrait by Mel Bles
BrandLevi's
Project"Back At It" 2024 Ad Campaign
Portrait of a woman wearing a white sleeveless top and dark jeans seated indoors near a window.

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

woman wearing white topwoman in white topwhite sleeveless topsleeveless topwhite topwoman wearing dark jeanswoman in dark jeansdark denim jeansdark jeans

Description

This editorial portrait for the Levi's "Back At It" 2024 ad campaign was photographed by Mel Bles. The subject is seated indoors near a window, wearing a plain white sleeveless top and dark denim jeans. Her hair is styled in an updo, and she wears ornate gold hoop earrings. Natural light illuminates the scene, highlighting textures in her clothing and a small tattoo on her forearm. The composition and styling reflect a clean, editorial aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (30%)
Navy (70%)

Background

House

Context

Advertising Campaign