Levi's "Back At It" 2024 Ad Campaign 2024

Description

This editorial image captured by photographer Mel Bles for the Levi's "Back At It" 2024 ad campaign features a person viewed from behind. The subject is wearing classic blue denim jeans tucked into tan cowboy boots, paired with a light-coloured top and a brown belt. The setting is a rustic studio or indoor space with a concrete floor, featuring a large vintage wooden speaker cabinet and a double bass instrument in the background against a white brick wall. Natural light illuminates the scene, casting subtle shadows across the floor where loose cables rest. The composition highlights the texture of the denim and footwear within an authentic, music-influenced environment.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign