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  • ·Levis Back At It 2024 Ad Campaign Portrait by Mel Bles
Man wearing a pink polo shirt and grey baseball cap, holding a blue denim jacket over his shoulder on an outdoor street.

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

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Description

Captured outdoors on an urban street, this portrait features a man wearing a light pink polo shirt and a grey baseball cap with a brown leather patch. He has visible tattoos on his arms and holds a blue denim jacket draped over his shoulder. The photograph is part of Levi's 'Back At It' 2024 ad campaign, shot by photographer Mel Bles. Natural daylight illuminates the scene with soft shadows against a blurred street backdrop.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Off-White (60%)
Denim (40%)

Background

Street

Context

Advertising Campaign