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  • ·Levis Back At It 2024 campaign portrait by Mel Bles
Full-length portrait of a man wearing a green sweater, blue jeans, and cap walking forward in front of a white wall.

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Tags

Description

This image is part of the 'Back At It' 2024 ad campaign for Levi's, captured by photographer Mel Bles. A young man is captured mid-stride walking forward, wearing a green crewneck sweater layered over a light blue collared shirt, dark denim jeans, and a blue cap. The subject is styled casually with dark shoes. The setting is a minimalist indoor environment with plain white walls and a concrete floor. The lighting is bright and even, highlighting the textures of the apparel.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Forest Green (50%)
Navy (50%)

Background

White Seamless

Context

Advertising Campaign