Levi's "Back At It" 2024 Ad Campaign 2024

Description

A low-angle portrait captures a model with dark curly hair posing outdoors against a vibrant blue sky with scattered clouds. The subject wears dark sunglasses, a fitted white tank top, a blue and white striped shirt draped off one shoulder, and khaki trousers featuring a branded waistband. Natural sunlight illuminates the scene, highlighting the textures of the clothing and the relaxed, confident pose. The composition is dynamic and shot in a vertical format, emphasizing the sense of height and openness. This photograph forms part of the 'Back At It' 2024 advertising campaign for Levi's, photographed by Mel Bles.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Clear Sky

Context

Advertising Campaign