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Model with dark curly hair wearing sunglasses, white tank top, and khaki pants against a blue sky

Levi's "Back At It" 2024 Ad Campaign 2024

About

A low-angle portrait captures a model with dark curly hair posing outdoors against a vibrant blue sky with scattered clouds. The subject wears dark sunglasses, a fitted white tank top, a blue and white striped shirt draped off one shoulder, and khaki trousers featuring a branded waistband. Natural sunlight illuminates the scene, highlighting the textures of the clothing and the relaxed, confident pose. The composition is dynamic and shot in a vertical format, emphasizing the sense of height and openness. This photograph forms part of the 'Back At It' 2024 advertising campaign for Levi's, photographed by Mel Bles.

Brand

Levi's

Project

Levi's "Back At It" 2024 Ad Campaign 2024

Keywords

woman with curly hairwoman wearing sunglasseswhite tank topkhaki pantsstriped shirtcurly hairsunglasses

Credits

Mel Bles
Photographer
Kesewa Aboah
Talent
Matthew Jamal
Talent
Zinnia Kumar & Denny Pham
Talent
Tamara Mcnaughton
Hair

Styles

EditorialVerticalWarm

Techniques

Natural light

Industries

High Street Fashion

Background

Clear Sky

Context

Advertising Campaign
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