Levi's "Back At It" 2024 Ad Campaign 2024

Description

This portrait for Levi's Back At It 2024 ad campaign was captured by photographer Mel Bles. The image features a shirtless Black man with an afro hairstyle, wearing blue denim jeans and tan cowboy boots while sitting backward on a folding metal chair. He gazes directly at the camera with a calm expression, resting his arms over the back of the chair. The rustic setting includes a draped patterned fabric hanging in the background, a concrete floor with electrical cords, and natural window light illuminating the scene.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Office

Context

Advertising Campaign