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  • ·Levi's Back At It Ad Campaign Denim Portrait
BrandLevi's
Project"Back At It" 2024 Ad Campaign
Model in denim outfit holding a yellow flower towards the camera against wooden panels in Levi's Back At It ad campaign.

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

woman in denim outfitdenim outfitwoman holding flowerdenim shirt and skirtsouth asian womanwoman posing

Description

This portrait from the Levi's Back At It ad campaign features a model wearing a denim top and skirt, captured from a low angle by photographer Mel Bles. The subject leans forward, holding a yellow flower toward the foreground with dark manicured nails visible. The background consists of light wooden panels in a studio setting. Natural lighting highlights the textured denim fabric and the subject's expression. Hair styling by Tamara Mcnaughton and makeup by Emi Kaneko complete the look.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (70%)
Golden Yellow (30%)

Background

Textured Backdrop, Civic Building

Context

Advertising Campaign