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  • ·Levis Back At It Campaign Portrait by Mel Bles
BrandLevi's
Project"Back At It" 2024 Ad Campaign
Model with short dark hair in a striped button-down shirt and long denim skirt seated in an armchair

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

woman in striped shirt and denim skirtstriped button down shirtlong denim skirtdenim skirtstriped shirtwoman with short dark hairshort dark hairwoman seated in armchair

Description

This portrait from the Levis "Back At It" 2024 campaign, photographed by Mel Bles, features a model with short dark hair seated in a heavily textured, distressed armchair. The subject wears a striped button-down shirt with rolled sleeves and a long denim skirt, with arms raised and hands clasped above the head. The composition highlights raw textures and casual styling against a neutral indoor background. Natural daylight illuminates the scene, emphasizing the tactile qualities of the clothing and the distressed armchair.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Denim (50%)

Context

Advertising Campaign