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Model seated in an armchair wearing a striped shirt and denim skirt with arms raised for Levi's campaign

Levi's "Back At It" 2024 Ad Campaign 2024

About

This image is part of the Levi's 2024 "Back At It" advertising campaign photographed by Mel Bles. A model with short dark hair is seated in an armchair covered in frayed, textured material, wearing a blue and white striped button-down shirt and a long denim skirt with arms raised overhead. The composition is captured vertically in a studio setting with natural lighting, showcasing casual apparel and relaxed styling. The campaign imagery combines classic denim elements with an unconventional textured prop in the background.

Brand

Levi's

Project

Levi's "Back At It" 2024 Ad Campaign 2024

Keywords

woman wearing striped shirt and denim skirtwoman in striped shirtstriped shirtdenim skirtlong denim skirtmodel seated in armchairarmchairshort dark hair

Credits

Mel Bles
Photographer
Kesewa Aboah
Talent
Matthew Jamal
Talent
Zinnia Kumar & Denny Pham
Talent
Tamara Mcnaughton
Hair

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

High Street Fashion

Context

Advertising Campaign
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