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  • ·Levis Back At It Campaign Editorial Featuring Denim
BrandLevi's
Project"Back At It" 2024 Ad Campaign
Model seated in an armchair wearing a striped shirt and denim skirt with arms raised for Levi's campaign

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

woman wearing striped shirt and denim skirtwoman in striped shirtstriped shirtdenim skirtlong denim skirtmodel seated in armchairarmchairshort dark hair

Description

This image is part of the Levi's 2024 "Back At It" advertising campaign photographed by Mel Bles. A model with short dark hair is seated in an armchair covered in frayed, textured material, wearing a blue and white striped button-down shirt and a long denim skirt with arms raised overhead. The composition is captured vertically in a studio setting with natural lighting, showcasing casual apparel and relaxed styling. The campaign imagery combines classic denim elements with an unconventional textured prop in the background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (50%)
Pure White (50%)

Context

Advertising Campaign