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  • ·Levis Back At It campaign portrait with denim shirt
BrandLevi's
Project"Back At It" 2024 Ad Campaign
Model with short dark hair wearing a light blue denim shirt against wooden panels for Levi's

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

woman in denim shirtwoman wearing denim shirtdenim shirtlight blue denim shirtwoman in denimshort hair womansilver hoop earrings

Description

This portrait from Levi's 2024 'Back At It' ad campaign features a model styled in a light blue denim button-up shirt and matching denim jeans. Captured by photographer Mel Bles, the composition focuses on the subject against a neutral wooden panel background. The lighting is bright and even, highlighting the texture of the denim fabric and the subject's short dark hair and silver hoop earrings. The styling emphasizes classic denim workwear aesthetics in a clean, contemporary studio environment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Denim (90%)

Background

Wood Texture

Context

Advertising Campaign