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BrandLevi's
Project"Back At It" 2024 Ad Campaign
Man skateboarding down an urban street wearing a denim jacket, polo shirt, and baseball cap for Levi's campaign.

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

man skateboarding on streetman skateboardingskateboarding manman on skateboardskater manmanskateboard

Description

This image from Levi's Back At It 2024 ad campaign features a man skateboarding down an asphalt urban street lined with multi-story brick buildings. He is wearing a blue denim jacket over a pink polo shirt, green trousers, white sneakers, and a baseball cap. The photograph is captured from a high-angle perspective with natural daylight casting distinct shadows on the ground. The composition emphasizes movement within a city environment.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Royal Blue (40%)
Olive (40%)
Pure White (20%)

Background

Street

Context

Advertising Campaign