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  • ·Levis Back At It 2024 Ad Campaign Skater Portrait
Brand
Levi's
Project"Back At It" 2024 Ad Campaign
Skater mid-air performing a trick over a rail inside an industrial indoor space wearing a striped t-shirt and light jeans

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

skater jumping over railskater jumpingskater over railman skateboardingman skatingskateboarding trickskateboardingskaterman

Description

This portrait from the Levi's "Back At It" 2024 ad campaign, photographed by Mel Bles, captures a skater mid-air performing a trick over a metal rail inside an industrial indoor setting. The subject wears a dark striped t-shirt, light-coloured denim jeans, light sneakers, and a backwards cap. The natural lighting highlights the motion of the jump against a concrete and brick architectural backdrop. The composition freezes the action at the peak of the leap, creating a dynamic and energetic visual register.