Levi's "Back At It" 2024 Ad Campaign 2024

Description

This portrait from the Levi's "Back At It" 2024 ad campaign, photographed by Mel Bles, captures a skater mid-air performing a trick over a metal rail inside an industrial indoor setting. The subject wears a dark striped t-shirt, light-coloured denim jeans, light sneakers, and a backwards cap. The natural lighting highlights the motion of the jump against a concrete and brick architectural backdrop. The composition freezes the action at the peak of the leap, creating a dynamic and energetic visual register.

Style

Vertical, Commercial, Action, Clean

Techniques

High-speed / freeze, Natural light

Industries

High Street Fashion

Color

Background

Warehouse

Context

Advertising Campaign