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Man wearing a denim jacket and baseball cap smiling outdoors on a city street for Levi's Back At It campaign.

Levi's "Back At It" 2024 Ad Campaign 2024

About

This portrait from Levi's "Back At It" 2024 ad campaign captures a smiling man standing on an urban street. Photographed by Mel Bles, the subject wears a classic blue denim jacket over a pink t-shirt, paired with olive green trousers and a dark baseball cap. Natural daylight casts long shadows across the asphalt pavement, with brick and stone buildings lining the background. The candid composition emphasizes everyday style against a cityscape setting.

Brand

Levi's

Project

Levi's "Back At It" 2024 Ad Campaign 2024

Keywords

man in denim jacketman wearing denim jacketdenim jacketman smilingman outdoors

Credits

Mel Bles
Photographer
Kesewa Aboah
Talent
Matthew Jamal
Talent
Zinnia Kumar & Denny Pham
Talent
Tamara Mcnaughton
Hair

Styles

EditorialVerticalWarmClean

Techniques

Analogue / filmNatural light

Industries

High Street Fashion

Background

Street

Context

Advertising Campaign
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