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  • ·Levis Back At It campaign portrait by Mel Bles
BrandLevi's
Project"Back At It" 2024 Ad Campaign
Man wearing a denim jacket and baseball cap smiling outdoors on a city street for Levi's Back At It campaign.

Levi's "Back At It" 2024 Ad Campaign 2024

Associated creatives

Mel Bles
Mel BlesPhotographer
Kesewa Aboah
Kesewa AboahTalent
Matthew Jamal
Matthew JamalTalent
Zinnia Kumar & Denny Pham
Zinnia Kumar & Denny PhamTalent
Tamara Mcnaughton
Tamara McnaughtonHair
Emi Kaneko
Emi KanekoMakeup

Tags

man in denim jacketman wearing denim jacketdenim jacketman smilingman outdoors

Description

This portrait from Levi's "Back At It" 2024 ad campaign captures a smiling man standing on an urban street. Photographed by Mel Bles, the subject wears a classic blue denim jacket over a pink t-shirt, paired with olive green trousers and a dark baseball cap. Natural daylight casts long shadows across the asphalt pavement, with brick and stone buildings lining the background. The candid composition emphasizes everyday style against a cityscape setting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Denim (50%)
Olive (50%)

Background

Street

Context

Advertising Campaign