Brand

Levi's "Back At It" 2024 Ad Campaign 2024
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Description
This vertical editorial portrait features a model standing against a light off-white wall wearing a simple white sleeveless top and wide-leg dark denim jeans. The lighting is soft and natural, entering from a tall window on the left side of the frame, casting gentle shadows across the minimalist room. A bucket with tools and a spray bottle sit on the unfinished floor near the window, adding a raw, working-space context to the composition. The image was captured by photographer Mel Bles as part of the Levi's 2024 Back At It ad campaign.


