Levi's "Back At It" 2024 Ad Campaign 2024

Description

This vertical editorial portrait features a model standing against a light off-white wall wearing a simple white sleeveless top and wide-leg dark denim jeans. The lighting is soft and natural, entering from a tall window on the left side of the frame, casting gentle shadows across the minimalist room. A bucket with tools and a spray bottle sit on the unfinished floor near the window, adding a raw, working-space context to the composition. The image was captured by photographer Mel Bles as part of the Levi's 2024 Back At It ad campaign.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign