Levi's "Back At It" 2024 Ad Campaign 2024

Description

Photographed by Mel Bles for Levi's Back At It 2024 ad campaign, this vertical portrait features a model wearing a white tank top and dark denim jeans. The subject leans against a neutral wall inside a brightly lit studio or workshop space with large windows to the left. A wooden stool, bucket, and spray bottle are positioned in the foreground and midground, adding texture to the setting. Natural light streams across the scene, casting soft shadows on the floor and wall. The Levi's logo is subtly placed in the bottom right corner.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign