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Brand
H&M
ProjectATELIER A/W 2025
Model in motion blur wearing dark clothing and holding a brown bag against a plain white studio background.

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

man in motion blurman walkingasian mandark clothingbrown bag

Description

This fashion editorial image for H&M's Atelier A/W 2025 project features a model captured in dynamic motion against a minimalist white studio background. The subject wears dark garments and carries a brown bag, rendered with a deliberate motion blur effect that conveys energy. Daniel Archer served as the photographer for the shoot, with creative direction by Marcus Söder. Hair styling was managed by Matt Mulhall, and casting by Harley David.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Long exposure

Industries

High Street Fashion

Color

Jet Black (70%)
Caramel (30%)

Background

White Seamless

Context

Advertising Campaign