Brand
ProjectATELIER A/W 2025

H&M ATELIER A/W 2025 2025
Associated creatives
Tags
Description
Model Kit Butler poses in a full-length portrait for the H&M Atelier Autumn/Winter 2025 menswear lookbook, shot by photographer Daniel Archer. He wears a tailored, double-breasted chocolate brown wool overcoat styled over a high black collar knit and relaxed wide-leg beige trousers. The styling emphasizes sculptural draping and voluminous silhouettes, completed with black square-toe leather shoes. Soft, diffused studio lighting casts gentle shadows across the muted neutral wall and floor, accentuating the garment's rich tactile texture.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Chocolate (60%)
Beige (20%)
Off-Black (20%)
Background
Grey Seamless
Context
Lookbook

