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Brand
H&M
ProjectATELIER A/W 2025
Behind the scenes lookbook print taped to a mood board wall with handwritten styling notes for H&M Atelier A/W 2025.

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

fashion mood boardmood boardstyling notesfitting boardbeige utility shirtutility shirtbeige shirtburgundy trousersbrown trousers

Description

A behind-the-scenes mood board display featuring printed lookbook photographs taped to a white surface with black masking tape. The central print shows a male model wearing an oversized beige utility shirt paired with dark burgundy tailored trousers and square-toe black boots. Handwritten editorial notes annotate the garments, highlighting details such as boxy silhouettes, utility pockets, and footwear specs for H&M's Atelier Autumn/Winter 2025 collection.

Style

Editorial, Vertical

Industries

Menswear

Color

Beige (40%)
Burgundy (30%)

Context

Backstage / Behind the Scenes