Brand
ProjectATELIER A/W 2025

H&M ATELIER A/W 2025 2025
Associated creatives
Tags
Description
Model Sanggun Lee stands in a bright studio space during a fitting for the H&M Atelier Autumn/Winter 2025 collection, photographed by Daniel Archer. Lee wears a black utilitarian jacket featuring silver hardware closures paired with dark tailored trousers. A stylist crouches beside him on the concrete floor to adjust the trouser cuffs, while an out-of-focus figure in a cream overshirt frames the foreground. Studio walls in the background display mood boards and reference imagery under soft naturalistic lighting.

