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Brand
H&M
ProjectATELIER A/W 2025
Model Sanggun Lee wearing a black jacket with metal clasps being adjusted by a stylist in an H&M Atelier studio shoot.

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

sanggun leeeast asian male modelasian male modelblack clasp jacketblack jacketdark jacketblack tailored trousersblack trousers

Description

Model Sanggun Lee stands in a bright studio space during a fitting for the H&M Atelier Autumn/Winter 2025 collection, photographed by Daniel Archer. Lee wears a black utilitarian jacket featuring silver hardware closures paired with dark tailored trousers. A stylist crouches beside him on the concrete floor to adjust the trouser cuffs, while an out-of-focus figure in a cream overshirt frames the foreground. Studio walls in the background display mood boards and reference imagery under soft naturalistic lighting.

Style

Documentary, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (60%)
Cream (30%)

Background

Set-dressed

Context

Backstage / Behind the Scenes