Logo
  • Home
  • ·Media
  • ·H&M Atelier A/W 2025 Kit Butler Knitwear Campaign
Brand
H&M
ProjectATELIER A/W 2025
Side profile portrait of model Kit Butler wearing a dark ribbed high-neck zip sweater against a pale background.

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

kit butlerman in high neck sweaterman in knit sweaterribbed knit sweaterhigh neck zip sweaterdark knit sweaterzip up sweatermens knitwear

Description

A close profile shot features model Kit Butler wearing a dark ribbed knit sweater with an exaggerated high zip collar for the H&M Atelier Autumn/Winter 2025 collection. Photographed by Daniel Archer with creative direction by Marcus Söder and hair styling by Matt Mulhall, the composition emphasizes refined tailoring and knit textures. Soft, diffused lighting creates gentle contours along the face and collar against a neutral, off-white studio background.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Off-Black (70%)

Background

White Seamless, House

Context

Advertising Campaign