H&M ATELIER A/W 2025 2025

Description

Four models pose in a studio environment for the H&M ATELIER A/W 2025 menswear campaign photographed by Daniel Archer with creative direction by Marcus Söder. The subjects, including Badhiel Lony Nyang, Kit Butler, Sanggun Lee, and Thibaud Charon, wear fall tailoring, a chunky amber cable-knit sweater, structured overcoats, and utility-inspired jackets. The setting features white studio walls, moodboards pinned in the background, a rolling clothing rack, and floor cables under diffused studio lighting.

Style

Editorial, Vertical, Earthy

Techniques

Soft Light

Industries

Menswear

Color

Background

Set-dressed

Context

Advertising Campaign