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Brand
H&M
ProjectATELIER A/W 2025
Fashion photograph of a male model wearing a tan jacket and dark trousers pinned to a plain white wall

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

man in tan jacketman wearing tan jackettan jacketman in dark trousersdark trousersmenswear fashion lookmale model posing

Description

This fashion campaign image for the H&M Atelier A/W 2025 project features a male model standing against a minimal neutral studio background. The subject wears a tan cropped jacket with a dark collar over layered patterned shirts and dark trousers, photographed by Daniel Archer with creative direction by Marcus Söder. Handwritten notes and sketches are visible directly on the photographic print, detailing specific garment elements. The composition is captured with clean studio lighting highlighting the textures and structured tailoring of the menswear look.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Camel (50%)
Espresso (50%)

Background

White Seamless

Context

Advertising Campaign