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Brand
H&M
ProjectATELIER A/W 2025
Model Kit Butler wearing a black quarter-zip ribbed sweater and matching dark trousers standing in a bright fashion studio.

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

kit butlerkit butler wearing black sweaterblack half zip sweaterblack zip neck knitblack ribbed sweatermens black knitwearblack trousersblack pants

Description

Fashion model Kit Butler poses in a dark studio setting for the H&M Atelier Autumn/Winter 2025 campaign photographed by Daniel Archer. He wears a relaxed black ribbed half-zip knit sweater with a sharp collar, paired with matching black trousers. Soft natural daylight illuminates the clean indoor space, revealing a tailor's dress form mannequin and a wall pinned with collection lookbook contact sheets in the background.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Menswear

Color

Off-Black (90%)

Background

Set-dressed

Context

Lookbook