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  • ·HM Atelier AW25 fashion campaign backstage editorial
Brand
H&M
ProjectATELIER A/W 2025
Male model in a tan utility shirt and black trousers standing in a bright studio while being styled for a campaign

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

man wearing tan utility shirttan utility shirtutility shirtman in studiomale model

Description

This backstage editorial image from the H&M Atelier A/W 2025 campaign captures a fitting session in a bright, minimalist studio. A male model stands tall wearing a khaki tan utility shirt and dark trousers, looking forward with a neutral expression while an assistant adjusts his clothing. In the background, a display board shows various campaign reference images, and racks of garments are partially visible on the left. The scene is lit with natural light, creating a clean, candid atmosphere that highlights contemporary menswear styling.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Camel (50%)
Jet Black (50%)

Background

Office

Context

Backstage / Behind the Scenes