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Brand
H&M
ProjectATELIER A/W 2025
Close-up portrait of a Black male model wearing a black blazer and light blue shirt against a photo-covered wall

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

black man in black blazerblack manblack blazerman in blazerlight blue shirtblue shirt

Description

This portrait from H&M's Atelier AW25 campaign features a Black male model gazing directly at the camera with a serious expression. He wears a dark black blazer layered over an unbuttoned light blue shirt and a white t-shirt. A hand rests gently on his shoulder from the side of the frame. The background consists of a wall covered with pinned photographs, sketches, and reference imagery, creating a layered studio atmosphere. Captured by photographer Daniel Archer with creative direction by Marcus Söder.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Sky Blue (30%)
Pure White (20%)

Background

Virtual Production Background

Context

Advertising Campaign