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Model wearing dark denim shirt and pants holding a brown bag against a plain white studio wall

H&M ATELIER A/W 2025 2025

About

This fashion portrait from the H&M Atelier A/W 2025 project features a male model leaning against a plain light-colored studio background. He wears a dark denim shirt and matching dark trousers, styled with dark shoes, and holds a brown textile bag under his arm. The lighting is clean and even, highlighting the textures of the garments. The image was photographed by Daniel Archer with creative direction by Marcus Söder.

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Background

White Seamless

Context

Advertising Campaign