H&M ATELIER A/W 2025 2025

Description

This backstage editorial image from the H&M Atelier AW 2025 project captures two male models preparing for a shoot. In the foreground, an Asian male model stands wearing a tan utility jacket over a white t-shirt and plaid shirt while getting grooming adjustments. In the middle ground to the left, another male model wearing a mustard cable-knit sweater and dark trousers looks downward. The background features a studio wall covered with grid-arranged reference prints. The natural lighting and candid atmosphere emphasize the behind-the-scenes process.

Style

Documentary, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Backstage / Behind the Scenes