H&M ATELIER A/W 2025 2025

Description

A full-length fashion editorial shot for the H&M Atelier Autumn/Winter 2025 menswear collection, photographed by Daniel Archer with creative direction by Marcus Söder. The model poses casually in a minimalist studio, leaning back against a white board covered with pinned visual references. He wears a heavyweight dark brown double-breasted overcoat layered over a dark zip-up hooded layer, paired with loose-fitting black trousers and chunky black leather shoes. Diffused, soft ambient lighting and a cool, desaturated color palette highlight the texture of the garments against the pale studio backdrop.

Style

Editorial, Vertical, Cool

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Lookbook