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  • ·H&M Atelier A/W 2025 Kit Butler Overcoat Campaign
Brand
H&M
ProjectATELIER A/W 2025
Kit Butler walking in a long brown coat and wide-leg beige trousers past a moodboard wall for H&M Atelier A/W 2025.

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

kit butlerkit butler walkingbrown overcoatbrown coatmens overcoatwide leg beige trousersbeige trouserskhaki pants

Description

Model Kit Butler is captured in motion walking past a white wall display mounted with a grid of lookbook reference cards. He wears a tailored, dark brown full-length wool overcoat layered over a dark zip collar, paired with loose-fitting beige trousers and black leather shoes. Diffused indoor lighting illuminates the minimalist studio setting with gentle motion blur tracing his forward stride.

Style

Editorial, Vertical

Industries

Menswear

Color

Chocolate (50%)
Beige (30%)

Context

Backstage / Behind the Scenes