Brand
ProjectATELIER A/W 2025

H&M ATELIER A/W 2025 2025
Associated creatives
Tags
Description
Model Badhiel Lony Nyang stands in a bright photography studio while a stylist adjusts his collar during the H&M Atelier A/W 2025 campaign shoot. He wears an oversized black tailored blazer over a light blue collared shirt, white undershirt, and wide-leg black trousers paired with chunky black footwear. A studio mood board pinned with reference imagery and a grey rolling metal cart flank the subjects against white backdrop flats. Soft studio lighting illuminates the backstage fitting with cool, desaturated tones.
Style
Documentary, Vertical, Cool
Techniques
Soft Light
Industries
High Street Fashion
Color
Off-Black (60%)
Sky Blue (20%)
Background
Set-dressed
Context
Backstage / Behind the Scenes

