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  • ·HM ATELIER AW 2025 menswear campaign portrait editorial
Brand
H&M
ProjectATELIER A/W 2025
Male model seated on a metal chair wearing a dark sweater and trousers against a white wall with photo grid

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

man seated on chairman seatedseated manmale modeldark knit sweaterdark sweaterknit sweaterblack trousersblack bootsmetal chair

Description

A male model is seated dramatically on a metal chair against a minimalist white studio background for the H&M Atelier A/W 2025 campaign, photographed by Daniel Archer with creative direction by Marcus Söder. He wears a dark zip-up knit sweater, wide trousers, and black leather boots, resting his hand near his head in a posed fashion stance. To his left, a grid of small lookbook photographs is mounted on the stark white wall. The lighting is clean and bright, emphasizing the clean lines and contemporary styling of the collection.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Medium Grey (30%)

Background

White Seamless

Context

Advertising Campaign