Brand
ProjectATELIER A/W 2025

H&M ATELIER A/W 2025 2025
Associated creatives
Tags
Description
Four male models pose together in a bright studio environment showcasing the H&M Atelier Autumn/Winter 2025 collection photographed by Daniel Archer. In the foreground, a model sits on a metal stool wearing a dark navy half-zip sweater and wide-leg trousers. Behind him, three models stand and lean in coordinating outerwear including a textured dark jacket, a beige utility overshirt, and a dark tailored blazer paired with a light blue collared shirt and khaki trousers. A large moodboard covered in reference imagery stands to the left against an exposed white-painted brick wall.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
Menswear
Color
Off-Black (50%)
Beige (30%)
Sky Blue (20%)
Background
Set-dressed
Context
Lookbook

