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Brand
H&M
ProjectATELIER A/W 2025
Four male models posing in a studio setting next to clothing racks for H and M Atelier collection

H&M ATELIER A/W 2025 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Badhiel Lony Nyang
Badhiel Lony NyangModel
Kit Butler
Kit ButlerModel
Sanggun Lee
Sanggun LeeModel
Thibaud Charon
Thibaud CharonModel

Tags

four male models posingfour male modelsmale models posingmenswear fashion campaignmenswear fashionfashion campaign

Description

This fashion campaign image for the H&M Atelier A/W 2025 project features four male models posed in a bright studio setting surrounded by clothing racks and display tables. Photographed by Daniel Archer with creative direction by Marcus Söder, the composition highlights tailored coats, textured knitwear, and casual outerwear. The models display varied postures, with one seated on a stool and another perched on a metal table, creating a relaxed yet structured group dynamic. The color palette emphasizes neutral earth tones, deep browns, blacks, and tans against a minimal white background.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Natural light

Industries

Menswear

Color

Chocolate (40%)
Camel (30%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign