Brand
ProjectATELIER A/W 2025

H&M ATELIER A/W 2025 2025
Associated creatives
Tags
Description
Model Badhiel Lony Nyang poses for H&M's Atelier Autumn/Winter 2025 collection, photographed by Daniel Archer with creative direction by Marcus Söder. He is clad in a thick, textured caramel brown cable-knit crewneck sweater styled with loose-fitting black wide-leg cargo trousers and black leather lug-sole boots. Standing against a minimalist studio background accented by an oversized diagonal metal architectural element, he leans casually with one arm extended across the angled surface. Diffused soft studio lighting highlights the intricate knit patterns and rich earthy palette of the menswear ensemble.
Style
Editorial, Vertical, Earthy, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Caramel (50%)
Off-Black (50%)
Background
Set-dressed
Context
Lookbook

