H&M ATELIER A/W 2025 2025

Description

This image from the H&M Atelier A/W 2025 project features four male models posing together in a bright, minimalist studio. Photographed by Daniel Archer with creative direction by Marcus Söder, the campaign showcases contemporary menswear including structured jackets, dark trousers, and tailored layers. A large mood board with reference images is affixed to the white wall on the left, adding an atelier or backstage atmosphere to the composition. The natural lighting and clean interior emphasize the textures of the apparel and the relaxed, confident postures of the models.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign