Country Road presents 'The Beach Club', a high street fashion campaign capturing summer play through a youthful lens. The project leans into a clean, lifestyle-led aesthetic, utilising soft natural light to highlight the textures of casual seasonal apparel, from ruffled playsuits and eyelet embroidery to patterned swim shorts and cotton separates.
Creative direction by Chloe Rahall guides the editorial, which features an elaborate, built-in sandcastle set alongside minimalist studio backdrops. Photographer Drew Wheeler documents the candid interactions of the child talent, with set design by Athanasia Spathis creating an imaginative, tactile environment. Fashion styling by Lisa Diluvio and hair and makeup by Shella Ruby Martin complete the execution, with production handled by Carmen Cicchinelli Production.
