Adidas Originals
Adidas Originals' cinematic sportswear and high-street fashion campaigns across global culture
Featured Adidas Originals projects
This week's top Adidas Originals projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Adidas Originals, Thug Club · SS26
Adidas Originals and Thug Club partner for their SS26 fashion collaboration, defined by a cinematic, high-street aesthetic. The project channels an atmospheric urban narrative through a series of gritty, live-action sequences. Featuring production by Attitude Berlin and sound design by IXYXI, the film relies on desaturated color grading and careful composition to establish its visual rhythm. The work moves between industrial streetscapes and interior retail environments, leaning into a raw, documentary-style approach.
Adidas Originals · Pressure
Adidas Originals presents Pressure, a commercial campaign capturing an intense urban gridlock scene situated beneath a concrete highway overpass. The narrative navigates the contrast between the static congestion of a traffic jam and the fluid movement of street culture. Directed through the lens of a live-action technique, the project utilizes natural lighting to ground the aesthetic in a realistic street environment. The visual composition employs a cinematic approach, balancing the weight of the urban landscape with high-energy movement. Production duties were handled by Biscuit Filmworks, with additional agency and production service contributions from William McVay and Max Cooper, who also provided the music and sound design.
Adidas Originals · I Spy
Adidas Originals presents I Spy, a cinematic commercial spot capturing the kinetic energy of an urban traffic jam. The film leans into a raw, live-action aesthetic, focusing on the static tension of stalled vehicles and the movement of a crowd caught in the gridlock. Developed with production by Biscuit Filmworks, the project integrates sound design to underscore the busy street environment. William McVay provided agency and creative oversight, while Max Cooper contributed to the music and sound composition to maintain the project's rhythmic pace.
Adidas Originals · Dressed Up
Adidas Originals presents 'Dressed Up,' a commercial video project that spotlights the intersection of sportswear and street-ready fashion. Directed and produced through Biscuit Filmworks, the film leans into a dynamic, fast-paced aesthetic set against the backdrop of an active urban landscape. The project channels energy through live-action footage featuring individuals styled in soccer jerseys and casual wear. With agency creative direction by William McVay and music by Max Cooper, the production emphasizes movement and authentic interaction within a dense city environment. The piece utilizes natural light and a warm color palette to define its visual tone.
Adidas Originals · Wipeout
Adidas Originals presents Wipeout, a commercial campaign showcasing the brand's signature footwear silhouettes. The production leans into a raw aesthetic, utilizing live-action technique to highlight the intersection of sportswear and casual fashion. Shot in a cinematic, horizontal format, the film captures textural details of sneakers paired with denim, interspersed with hand-drawn motifs that ground the brand's identity. Developed with production from Biscuit Filmworks, the creative approach relies on tight framing and observational movement. William McVay and Max Cooper contributed to the project, with additional production services and sound design support provided by Max Cooper.
Project Adidas Originals · Brand Identity
In a sophisticated masterclass of brand identity, Actual Source elevates the utilitarian aesthetic of logistics into a high-fashion statement for Adidas Originals. This project centers on the Crazy BYW sneaker series, channeling the raw, functional language of shipping invoices and industrial packaging to construct a compelling brand narrative. By stripping away the gloss often associated with streetwear marketing, the designers lean into a clinical, minimalist visual system where typographic precision and stark, high-contrast layouts take center stage. The execution is deliberate and highly structured, utilizing UI illustration and clean graphic design to transform mundane elements like barcode labels, corrugated cardboard textures, and crinkled plastic into elevated artifacts of corporate branding. The imagery, defined by flat, even natural light, highlights the beauty of technical documentation, presenting shipping boxes and invoices not merely as cargo but as integral components of the product experience. Through this disciplined approach, the project bridges the gap between commercial logistics and high-end fashion, proving that technical data and multilingual product specifications can possess as much personality as a campaign billboard. Every detail, from the deliberate color palette of white, light yellow, and light pink invoices to the bold sans-serif typography, reinforces a sense of global authority. This work demonstrates a deep understanding of minimalist brand identity, delivering a sharp, cohesive, and unapologetically utilitarian aesthetic that feels entirely authentic to the Adidas legacy.
Adidas Originals · Gazelle Samba Spezial
Adidas Originals explores the versatility of its iconic silhouette lineup in this commercial for the Gazelle, Samba, and Spezial collections. The film captures an energetic urban environment, following a diverse cast as they navigate city life in tracksuits and casual sportswear. The production, supported by The Lift, utilizes live-action techniques and natural light to emphasize a clean, authentic aesthetic. The narrative centers on everyday street culture, framing the footwear within the context of daily routines and city storefronts.
Adidas Originals · adidas Originals x Miaou
Adidas Originals collaborates with Miaou on this promotional campaign, highlighting a collection that blends athletic silhouettes with contemporary styling. Set against a desolate desert backdrop, the film follows two subjects in an open-top convertible, capturing their journey through a series of tracking and low-angle shots. The execution leans into a cinematic aesthetic, utilizing natural light and desaturated color grading to emphasize the stark, expansive landscape. With sound and music production by YOUTH MODE, the live-action project uses a grainy visual texture to frame the interaction between the two leads.
Adidas Originals · Adidas Originals x Alexander Wang
Adidas Originals joins forces with Alexander Wang for a high-end streetwear collaboration that leans into a nocturnal urban aesthetic. The campaign video, developed by creative agency Johannes Leonardo and produced by Pomp&Clout, documents a gritty, fast-paced journey through city streets and dimly lit corridors. The visual approach utilizes low-key chiaroscuro lighting and handheld camera work to establish a raw, immersive atmosphere. Through a cinematic lens, the piece emphasizes the collection's apparel via alternating color palettes of deep shadows and sharp neon green, highlighting the intersection of athletic functionality and high-fashion design.
Adidas Originals · Thrifd Cyril palmer
Adidas Originals presents Thrifd Cyril Palmer, a lifestyle film that explores the intersection of personal style and archival discovery. The project follows an individual curating a collection of vintage garments within an intimate, domestic setting, highlighting the tactile nature of footwear and apparel. The production, handled by Underhill, captures the subject in an apartment environment. Utilizing a nostalgic visual language, the film leans into an analogue film aesthetic and live-action technique to document the process of styling and product interaction. The narrative focus remains on the specific details of the clothing and the candid atmosphere of the interior space.
Adidas Originals · Superstar - Clocks
Adidas Originals explores the concept of timelessness and patience in 'Superstar - Clocks,' a campaign that frames the iconic silhouette through a series of deliberate, high-contrast vignettes. The film features a diverse cast captured in minimalist studio environments, emphasizing the texture of classic tracksuits and outerwear against stark white seamless backgrounds. Produced with creative direction from Johannes Leonardo, the project utilizes a cinematic, desaturated aesthetic to strip back the visual noise. The execution leans into low-key chiaroscuro lighting, creating a sharp interplay of light and shadow that centers the focus on the subjects' movements and the enduring nature of the brand.
Adidas Originals · Superstar - Pyramids
Adidas Originals presents 'Superstar - Pyramids,' a commercial spot centered on minimalist aesthetics and high-contrast composition. The work utilizes live-action technique to document a subject in a stark white studio environment, leaning into clean, structured lines to frame the dialogue. Produced by Division, North of Now, and Barnstormer Productions, the piece features creative input from agency Johannes Leonardo. The production relies on a fixed wide-angle perspective and deliberate lighting to maintain a stripped-back, professional visual language throughout the campaign.
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