J. Crew’s 'We Take Suitting Seriously' campaign leans into a humorous, character-driven narrative set within a retail environment. Directed by Martin Herlihy, the commercial video explores the everyday interactions of staff members wearing tailored attire while navigating tasks like reading a newspaper and assisting customers.
The execution utilizes a live-action technique with natural lighting to capture a polished, workplace-focused aesthetic. The film stars Martin Herlihy, Ben Marshall, and John Higgins as retail employees, grounding the project in a witty exploration of professional fashion.
