Nescafe: Nescafé Jars
Brand
Date
Feb 2023
Description
Nescafé explores themes of longevity and utility in its latest commercial, Nescafé Jars. The spot tracks the afterlife of glass coffee vessels as they are repurposed for pantry storage, craft projects, and home altars across various domestic settings. Developed by agency Courage and produced by Spy Films, the campaign leans into a lived-in aesthetic. The film utilizes a warm, nostalgic color palette and natural light to frame these everyday rituals with a tactile, intimate focus.
Style
Horizontal, Commercial, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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