Nescafe: "Calm" :30
Brand
Date
Apr 2025
Description
Nescafe’s "Calm" :30 spot centers on a quiet morning routine, depicting a character moving from the bedroom to the kitchen to prepare a coffee. The project leverages 3D render/CGI to establish a domestic atmosphere, focused on the ritual of preparation. The commercial utilizes vibrant morning lighting to highlight the product, captured through a series of intimate, close-up shots of red mugs and coffee preparation. The animation work was handled by Animated Storyboards.
Style
Vertical, Commercial, Warm
Techniques
Animation, 3D render / CGI
Industries
Color
Navy
Pure White
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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