Nescafe’s "Calm" :30 spot centers on a quiet morning routine, depicting a character moving from the bedroom to the kitchen to prepare a coffee. The project leverages 3D render/CGI to establish a domestic atmosphere, focused on the ritual of preparation.
The commercial utilizes vibrant morning lighting to highlight the product, captured through a series of intimate, close-up shots of red mugs and coffee preparation. The animation work was handled by Animated Storyboards.
