Nescafe: Givebacks

Brand

Date

May 2020

Description

The Givebacks campaign for Nescafe features a series of intimate, human-focused vignettes. The creative narrative centres on a hallway interaction between two neighbours, capturing a moment of connection through a live-action commercial approach. The production, led by agency WorkInProgress with production support from Someplace Nice, utilises soft natural lighting to create a grounded, domestic atmosphere. The project highlights the brand’s presence in everyday environments, relying on understated performance to carry the visual tone. Post-production and finishing were managed by Company 3 New York and FORT, with sound design and original music provided by Coupe Studios and JSM Music. Editing was handled by School Editing.

Style

Horizontal, Commercial

Industries

Beverages

Color

Burgundy

Navy

Background

Hallway

Context

TVC / TV Commercial