Nescafe: Nescafe - The World's Coffee
Brand
Date
Oct 2022
Description
Nescafe captures the global reach of its beverage in 'The World's Coffee,' a commercial film that highlights the universal ritual of coffee preparation. The narrative moves across various cultural settings, juxtaposing intimate domestic kitchen moments with vibrant outdoor scenes to emphasize shared experience. The production leans into a nostalgic and cinematic aesthetic, utilizing warm lighting and heavy film grain to ground the brand's instant coffee in an analogue, live-action context. The project was developed by Corurage Inc, with production handled by Spy Films and post-production by Alter Ego.
Style
Horizontal, Cinematic, Warm, Grainy, Nostalgic
Techniques
Analogue / film
Industries
Color
Chocolate
Navy
Context
TVC / TV Commercial
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