Nescafe presents The Third Half, a commercial campaign exploring domestic rituals centered around coffee. The project features former sports stars Luis Garcia and Landon Donovan in a casual home setting, transitioning between an indoor kitchen and an outdoor patio space.
The execution utilizes live-action technique and bright, natural light to create a clean aesthetic. The narrative anchors on the interaction between participants as they prepare and enjoy coffee together, maintaining a focus on the beverage consumption experience.
