Heineken

Jul 2026

Heineken effortlessly merges the high-octane intensity of Formula 1 with the relaxed allure of the Monaco Grand Prix in its latest brand campaign, Vertical. By pairing football icon Virgil van Dijk with racing champion Max Verstappen, the creative narrative leans into a lighthearted, cross-discipline lifestyle story that captures the intersection of elite athletics and leisure. The project features a sharp live-action technique, utilizing immersive drone footage to transition fluidly between the sun-drenched marina docks where Van Dijk waits and the cramped, adrenaline-fueled confines of Verstappen’s cockpit. This cinematic approach ensures the branded interaction remains grounded in a realistic environment, highlighting the luxury of the setting while emphasizing the brand's global reach. GREATERGOOD handled the production, balancing the high-stakes world of motor racing with a comedic, relatable social interaction that keeps the audience engaged. Every frame feels deliberate, moving from the casual coastal vibe of the yacht-filled Monaco harbor to the fast-paced action of the circuit, successfully connecting two distinct worlds under the iconic Heineken banner. The resulting film feels both polished and accessible, perfectly encapsulating the brand's signature aesthetic within the competitive alcoholic beverages market while maintaining a refreshing, authentic energy that resonates well beyond the sports fan demographic.

Lifestyle, Cinematic

Live-action Technique, Drone footage

Alcoholic Beverages, Food & Beverage