BACARDÍ
BACARDÍ's vibrant music-led campaigns, commercial films and cultural projects across alcoholic beverages
Featured BACARDÍ projects
This week's top BACARDÍ projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
BACARDÍ · Do What Moves You
Bacardi's 'Do What Moves You' campaign leans into the energy of social gatherings, featuring an ensemble cast in a series of vibrant, rhythmic sequences. The film tracks the movement between intimate indoor settings and the tactile preparation of cocktails, highlighting the brand’s presence in social moments. The commercial utilizes warm, moody lighting and tight framing to capture texture and atmosphere. Developed by BBH USA, the project functions as a high-tempo advertising campaign centered on movement and shared experience.
BACARDÍ · Casa Bacardi
This campaign for BACARDÍ centers on the festival experience at Casa Bacardi, highlighting the energy of live event culture. The project captures the movement of crowds, DJ performances, and the process of drink preparation in an open-air environment. Developed by Allied Global Marketing Ireland and Allied Global Marketing US, the piece leans into a documentary-style aesthetic. The film utilizes a cinematic, grainy visual quality to convey the atmosphere of the festival through a fast-paced montage.
BACARDÍ · If It Moves You, It's A Mood
BACARDÍ captures the essence of nightlife and collective celebration in their latest campaign, 'If It Moves You, It's A Mood.' Developed by the team at Virtue Asia, the commercial focuses on the energy of beachside gatherings and social connectivity. Featuring a mix of rhythmic editing and warm golden hour lighting, the production highlights authentic interactions among friends. The project leans into a vibrant, live-action technique to translate the atmosphere of a night out into a visual narrative.
BACARDÍ · Dance Floor
BACARDÍ brings its latest campaign, Dance Floor, to life through a high-energy, live-action sequence focused on movement and spatial rhythm. The commercial features a central dance performance that begins on an eclectic, patterned sofa before transitioning to a floor-based sequence. Produced with MJZ and creative work from agency AMV BBDO, the project leans into fluid motion and vibrant, warm-toned interior design. The cinematography utilizes a consistent low angle to highlight the choreography against the backdrop of the set’s decorative environment, with post-production and VFX services provided by Blacksmith.
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