Michelob ULTRA
Ultra Turnaround
Brand
ProjectUltra Turnaround
Date
Jul 2026
Description
Michelob ULTRA presents 'Ultra Turnaround,' a documentary project that revisits pivotal moments in sports history. The piece centers on the 1994 soccer stewards, weaving together archival stadium footage with contemporary interviews to offer a retrospective look at the event. Produced with creative support from BBDO New York, the film leans into a cinematic, live-action technique to bridge the gap between past and present. The narrative flow is supported by post-production work from William McVay and an original soundscape composed by Papamusic.
Style
Documentary, Horizontal, Cinematic
Industries
Alcoholic Beverages
Context
Brand Film / Corporate Video
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