Michelob ULTRA
Ultra Turnaround
Brand
Date
Jul 2026
Description
Michelob ULTRA presents Ultra Turnaround, a documentary-style project exploring historical sports narratives. The piece centers on personal recollections from 1994 soccer stewards, intercut with archival stadium footage and wide-angle crowd sequences. Developed with agency support from BBDO New York, the project utilizes a cinematic, live-action technique to bridge the gap between historical archival material and modern-day interviews. Post-production work was completed by William McVay, while the score was composed by Papamusic to ground the narrative.
Style
Documentary, Horizontal, Cinematic
Industries
Alcoholic Beverages
Context
Brand Film / Corporate Video
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