Martini
Jonathan Bailey
Brand
ProjectJonathan Bailey
Date
Jun 2026
Description
Martini channels a refined European aesthetic in this campaign featuring actor Jonathan Bailey. Directed by Marie Schuller, the film leans into a classic, sun-drenched atmosphere with its focus on Italian coastal landscapes and historic architecture. The production employs dynamic tracking shots and drone footage to capture the movement of a vintage sports car along cliffside roads. Warm cinematic lighting and the use of analogue film techniques enhance the sophisticated art direction, grounding the spot in the brand's heritage.
Style
Vertical, Cinematic, Warm, Golden Hour
Techniques
Analogue / film, Drone footage
Industries
Alcoholic Beverages
Color
Jet Black
Pure White
Crimson
Background
Street
Context
TVC / TV Commercial
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