Stella Artois
Pure Gold 45s
Brand
ProjectPure Gold 45s
Date
Jul 2026
Description
Stella Artois introduces the Pure Gold 45s campaign, featuring professional tennis athlete Aryna Sabalenka. Set against a clay court with an urban skyline backdrop, the commercial integrates athletic movement with a refined, high-end lifestyle narrative. The production leans into polished commercial lighting and warm tones to highlight the product. The creative execution emphasizes a lifestyle-focused aesthetic through live-action technique, showcasing the collaboration between the brand and talent.
Style
Horizontal, Commercial, Warm
Industries
Alcoholic Beverages
Color
Pure White
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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