Stella Artois
Pure Gold 45s
Brand
ProjectPure Gold 45s
Date
Jul 2026
Description
Stella Artois positions its Pure Gold product through a high-end commercial campaign featuring professional tennis player Aryna Sabalenka. The project captures the athlete on a clay court against an urban backdrop, balancing athletic performance with the refined lifestyle aesthetic synonymous with the brand. The production, led by GREATERGOOD, utilizes live-action technique and warm tones to highlight both the movement of the game and the product itself. Through polished commercial lighting, the spot aligns the brand with a premium sports environment.
Style
Horizontal, Commercial, Warm
Industries
Alcoholic Beverages
Color
Pure White
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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